STL Greenhorns

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The St. Louis Greenhorns is a fictitious organization I made up for a class assignment to do a media campaign proposal for a real or imagined nonprofit.  This is the direct mailer component of the campaign.  The target audience is recently retired folks at all levels of gardening expertise; STL Greenhorns connects volunteer gardeners with the resources and training they need to put the City of St. Louis’s thousands of empty lots to use growing food for the community.  The mailer contains a small packet of seeds, to remind or reveal to the recipient that home gardening can be very fulfilling.