Stamp series

This is a commemorative stamp series about a social issue dear to my heart: urban gardening!  The goal of the project was to design a stamp or book of stamps that would educate the public about some social issue.  Design students get a lot of assignments to make posters and books, where the maxim “if it’s big and ugly, it isn’t big enough” at least works some of the time.  Postage stamps aren’t just too small for big things to fit—they’re too small for small things to stay legible at a normal reading distance, and a major challenge in this project was developing an illustration style that could be understood at a glance while still offering little details to reward a viewer who looks closer.